How Jewish Women Helped Shape Modern Design In Vienna
(REVIEW) Even under glass, designer Fritzi Löw’s intricately beaded “Adam and Eve” bag manages to sparkle.
One of 200 objects and artifacts on display in “Modernity and Opulence: Women of the Wiener Werkstätte,” a major new exhibition at the Jewish Museum, presented in cooperation with the MAK — Museum of Applied Arts, Vienna, the piece captures the show’s theme of casting off old ways and old fashions.
Founded in 1903 and active through 1932, the Wiener Werkstätte, or Vienna Workshops, gave women, who were entering public life and the workforce in greater numbers, a way to turn specialized artistic skills into lifelong professions, including architecture, decorative arts, ceramics and textiles. In so doing they changed the way they and women outside the workshop saw themselves.
“For some, their first opportunities for paid artistic work were through the Wiener Werkstätte, which became a vital professional pipeline for women artists while also bringing an influx of virtuosic experimentation to the workshop,” Kristina Parsons, the museum’s assistant curator, said.
At least one-quarter of the nearly 200 women who worked for the multidisciplinary collective were of Jewish faith, Jewish descent, or came from Jewish families.
While the exhibition features many Jewish artists, it spotlights Vally Wieselthier and Felice Rix-Ueno. Their prolific work in ceramics and textile design has had a lasting influence on both disciplines.
The exhibit “brings together art, design, fashion and Jewish history to illuminate the central role Jewish women played in shaping modernity, both as visionary makers and as influential patrons,” said James S. Snyder, director of the Jewish Museum.
For example, Rix’s fanciful, colorful designs appeared on toys, tableware, wallpaper and dresses. The exhibit showcases her elegant tasseled cigarette case, a chiffon cinched waist dress as well as whimsical designs for a papier-mâche bird and another for a toy carriage pulled by a dog.
The early 1900s ushered in the era of the “New Woman,” a time when women were shedding the boned and corseted fashions of the past in favor of more fluid, and even fanciful, garments. It was also a time when women increasingly pursued higher education, fought for suffrage, and challenged restrictive gender roles and clothing.
That sensibility is captured in the dozens of fashion postcards on display, which served as both advertisements and collectibles. In one, a woman wearing a sky-blue turban and a form-fitting white-and-black dress trimmed with fur glances casually over her right shoulder as she walks a small black dog. In another, a woman peers assuredly from beneath a plumed hat, her curly hair cut in a bob, scarlet red lipstick her only hint of makeup.
As Parsons explained, the Wiener Werkstätte’s fashion department allowed women to directly address public perceptions of modern femininity by designing clothes and accessories that they, and other like-minded women, could incorporate into daily life.
“Women’s dress was an important point of convergence between larger impulses toward reform and feminist politics — fashion was then, as now, understood for its capacity to be a revolutionary statement,” she said.
It’s an idea captured in Wilhelm List’s 1910 “Young Woman in Undergarments.” The oil painting depicts a woman believed to be Wally Neuzil, who later trained as a nurse. She wears ruffled “umbrella drawers,” which fall loosely around her knees, and a sleeveless chemise. The garments allow for ease of movement and comfort in one’s own skin.
The exhibition also shows how Jewish women such as the noted socialite and arts patron Adele Bloch-Bauer and the journalist and salon hostess Berta Zuckerkandl helped ensure the workshop’s success.
In turn, upper-class clientele, including progressive Jewish intellectuals, commissioned furniture and interiors, wore Werkstätte fashions, sent Rosh Hashanah greetings on Werkstätte-designed stationery, and celebrated the workshop’s creations.
During its 30 years of operation, the workshop produced hundreds of patterns. Between 1910 and 1917 alone, it created more than 500 designs. One wall of the gallery is given over to textiles. Bold reds and purples evoke coral formations, while zigzag patterns combine purple and orange with chocolate and persimmon.
Aside from textiles and illustrations, there are also dozens of ceramics, such as Susi Singer’s design for a green and gold oven that, with its cake-like tiers, looks as if it belongs in a Disney animated film.
Artist Vally Wieselthier’s mirror, fashioned from glazed earthenware and adorned with a trio of busts, hangs near a collection of her outsized ceramic heads. The heads, some of which stand nearly two-feet tall, were modeled after mythological and classical figures, but also shopkeepers and everyday people. The works drew both praise and ridicule, dismissed by one newspaper as “scandalous bimbo business.”
While the Werkstätte sputtered out in 1932 for a host of reasons, including poor management, financial troubles, a resistance to mass production, and a decline in wealthy patrons, its influence remains.
According to Parsons, “In bringing together highlights from the remarkable body of work made by Jewish women for the Werkstätte, this exhibition spotlights their creativity, ambition, and influence, while inviting visitors to explore a group of artists who embraced decoration as a central expression of modernity.”
Modernity and Opulence: Women of the Wiener Werkstätte continues through Nov. 15 at the Jewish Museum in New York.
This story originally appeared in the Forward. To get the Forward’s free email newsletters delivered to your inbox, go to forward.com/newsletters.
Cathryn J. Prince is the author of For the Love of Labor: The Life of Pauline Newman and an
adjunct professor of journalism at Fordham University.